Strategic Market Relationships: From Strategy to Implementation - Softcover

Donaldson, Bill; O'Toole, Tom

 
9780471494430: Strategic Market Relationships: From Strategy to Implementation
Softcover
ISBN 10: 0471494437 ISBN 13: 9780471494430
Verlag: John Wiley & Sons, 2001

Über die Autorin bzw. den Autor

BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School

TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing

Von der hinteren Coverseite

Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination maps business relationship choices from strategy to implementation.

FEATURES
* Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource

* Takes a managerial perspective to the study of relationships, from strategy to implementation

* Presents new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, and electronic relationships

* Each chapter contains two case studies: a commencement case illustration and an end of chapter teaching case
Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate, MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships.

Supplementary materials for lecturers adopting Strategic Market Relationships can be found at the web site.

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Verlag
John Wiley & Sons
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0471494437
ISBN 13 
9780471494430
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780470028803: Strategic Market Relationships - From Strategy to Implementation: Second Edition

Vorgestellte Ausgabe

ISBN 10:  0470028807 ISBN 13:  9780470028803
Verlag: Wiley, 2007
Softcover