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Managing Retail Consumption - Softcover

J. Davies, Barry

 
9780471489122: Managing Retail Consumption
Softcover
ISBN 10: 0471489123 ISBN 13: 9780471489122
Verlag: John Wiley & Sons, 2002

Inhaltsangabe

Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.

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Über die Autorin bzw. den Autor

Barry Davies and Philippa Ward are both of Cheltenham & Gloucester College of Higher Education, UK.

Von der hinteren Coverseite

Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses.

FEATURES

  • Includes concise histories of retail development and the birth and growth of consumer culture.
  • Investigates retailing through the metaphor of drama, using the Servuction model as a framework.
  • Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart.
Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment

Aus dem Klappentext

Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses.

FEATURES

  • Includes concise histories of retail development and the birth and growth of consumer culture.
  • Investigates retailing through the metaphor of drama, using the Servuction model as a framework.
  • Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart.
Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment

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Verlag
John Wiley & Sons
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0471489123
ISBN 13 
9780471489122
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
372
Kontakt zum Hersteller
Wiley-VCH GmbH
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