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"The PDMA Handbook is the most comprehensive compilation of product development knowledge written for today?s product development leaders."
?Steven Eppinger, Massachusetts Institute of Technology
Sloan School of Management
"This Handbook provides a wonderful guide to tools, techniques, and concepts that have proven effective in a wide range of companies and industries. It is practical, current, and very readable."
?Steven C. Wheelwright, Senior Associate Dean and Baker Foundation Professor, Harvard Business School
The completely revised and updated "bible"of new product development
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process?from idea generation to launch to the end of the life cycle.
This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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Buchbeschreibung Zustand: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 9156327-6
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Buchbeschreibung Zustand: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 5934747-6
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Buchbeschreibung Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR003729410
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Buchbeschreibung Hardcover. Zustand: Very Good. The PDMA Handbook of New Product Development This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471485247
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