Verwandte Artikel zu Advanced Brand Management: From Vision to Valuation
Inhaltsangabe
Book by Temporal Paul
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Críticas
"...a description of what brand management is, but also a manifesto for the exciting interdisciplinary challenge it should be..."(Marketing, 17 April 2003)
Reseña del editor
Branding your firm's future-with success More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
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- VerlagJohn Wiley & Sons (Asia) Pte Ltd
- Erscheinungsdatum2002
- ISBN 10 047147925X
- ISBN 13 9780471479253
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten312
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Advanced Brand Management
Anbieter: Books From California, Simi Valley, CA, USA
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Hardcover. Zustand: Good. Artikel-Nr. mon0002953733
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Advanced Brand Management
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. Artikel-Nr. G047147925XI4N00
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Advanced Brand Management: From Vision to Valuation
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780471479253. Artikel-Nr. 8724279
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Advanced Brand Management: From Vision to Valuation
Verlag:
John Wiley & Sons 22/03/2002, 2002
ISBN 10: 047147925X
ISBN 13: 9780471479253
Gebraucht
Hardcover
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471479253
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