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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Softcover

Berry, Michael J.; Linoff, Gordon S.

 
9780471470649: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Softcover
ISBN 10: 0471470643 ISBN 13: 9780471470649
Verlag: John Wiley & Sons, 2004

Inhaltsangabe

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
* More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
* Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

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Über die Autorin bzw. den Autor

MICHAEL J. A. BERRY and GORDON S. LINOFF are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored some of the leading data mining titles in the field, Data Mining Techniques, Mastering Data Mining, and Mining the Web (all from Wiley). They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.

Von der hinteren Coverseite

The unparalleled author team of Berry and Linoff are back with an invaluable revised edition to their groundbreaking text
 
The world of data mining has changed tremendously since the publication of the first edition of Data Mining Techniques in 1997. For the most part, the underlying algorithms have remained the same, but the software in which the algorithms are imbedded, the databases to which they are applied, and the business problems they are used to solve have all grown and evolved. With that in mind, Michael Berry and Gordon Linoff-the leading authorities on the use of data mining techniques for business applications-have written a new edition to show you how to harness fundamental data mining methods and techniques to solve common types of business problems.
 
Berry and Linoff's years of hands-on data mining experience is reflected in every chapter of this extensively updated and revised edition. They discuss core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis. In addition, they provide an overview of data mining best practices. Each chapter covers a new data mining technique and then immediately explains how to apply the technique for improved marketing, sales, and customer support. The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining for both business professionals and students.
 
With more than forty percent new and updated material, this second edition of Data Mining Techniques shows you how to:
* Create stable and accurate predictive models
* Prepare data for analysis
* Create the necessary infrastructure for data mining at your company
 
The companion Web site provides exercises for each chapter, plus data that can be used to test out the various data mining techniques in the book.

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Verlag
John Wiley & Sons
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0471470643
ISBN 13 
9780471470649
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
672
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar