Business Statistics: Contemporary Decision Making - Hardcover

Über die Autorin bzw. den Autor

Ken Black is currently Professor of Decision Sciences in the School of Business and Public Administration at the University of Houston--Clear Lake. Born in Cambridge, Massachusetts and raised in Missouri, he earned a Bachelor's degree in mathematics from Graceland College, a Master's degree in math education from the University of Texas at El Paso, a Ph.S. in business administration in management science, and a Ph.S. in educational research from the University of North Texas. Since joining the faculty in 1979, Professor Black has taught all levels of statistics courses, forecasting, management science, market research ,and production/operations management. he has publisher fifteen journal articles and over twenty professional papers, as well as two textbooks: Business Statistics: An Introductory Course and Business Statistics: Contemporary Decision Making. Black has consulted for many different companies, including Aetna, City of Houston, NYLCare, AT&T, Johnson Space Center, Southwest Information Resources, Connect Corporation, and Eagle Engineering. Ken Black and his wife Carolyn have two daughters, Caycee and Wendi. His hobbies include playing the guitar, reading, traveling,and participating in Master's track and field as a long jumper.

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Real data.

Real applications.

Real decisions.

Do bigger donut shops sell more donuts? How do firms in the electronic industry select suppliers? Does it pay to enter India′s huge untapped rural marketplace?

To solve real–world business decision dilemmas such as these, you need the power f statistics.

Almost every business area relies on statistics–from information gathered about the marketplace and the competition to economic and financial data. But the numbers don′t mean anything, unless you can make an informed decision based on the data that has been collected. That′s why Ken Black′s BUSINESS STATISTICS for Contemporary Decision Making equips you with the quantitative decision–making skills and analysis techniques you need to make smart decisions based on real–world data.

Here′s how Black′s practical, problem–solving approach prepares you for the real business world:

• Decision Dilemmas at the beginning of each chapter give you the opportunity to apply the techniques presented in the chapter to real–world business scenarios.
• Up–to–Date Coverage of Techniques includes Chi–square, scatter plots, regression analysis, time series forecasting,and the HTAB (Hypothesize, Test, Action, Business implications) system for testing hypotheses.
• In Response sections at the end of chapters address the questions posed by the Decision Dilemmas using techniques and concepts from the chapter.
• Using the Computer sections explain how to use MINITAB and Microsoft Excel to analyze data with the techniques from the chapter.
• Business–Oriented Cases, including new and updated cases in this edition, illustrate and analyze real problems facing real companies.
• A Resource–Filled CD (packaged with this text) features problem datasets in MINITAB and Microsoft Excel and real databases containing data gathered Stock Exchange.
• Ethical Considerations sections help you understand ethical issues in statistics, such as violation of assumptions, misrepresentation of graphs, and over and under–stating results.