Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them - Hardcover

Über die Autorin bzw. den Autor

BILL DAVIDSON was a tenured professor of management at the Marshall School of Business at the University of Southern California from 1985 to 1998. He is the author of several other books on management, including The Amazing Race and 2020 Vision (with Stan Davis), which was selected as Best Business Book of the Year by Fortune magazine in 1992. He is Chairman of MESA Research (www.mesaresearchgroup.com), a strategy and leadership services group.

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"Teams that embrace bold goals and breakthrough strategies can accomplish remarkable results. This book will be invaluable to anyone embarking on that path."
Bart Butzer
Executive Vice President, Target Corporation

"Yellow s continued industry leadership will result in large part from embracing Bill Davidson s philosophy and approach."
Bill Zollars
CEO, Yellow Corporation

"Strategic change is a high-risk, high-return proposition. Davidson s framework provides a sure, firm foundation for success."
Roger MacFarlane
CEO, UTi Worldwide

"This is a serious piece of work which should be required reading for all business leaders. If you plan on remaining or becoming number one in your industry, have your top management team read this right away."
Bob Herson
CEO, Executive Focus International, Inc.

"I could not put it down stunning insights into corporate strategy and tactics."
Randall Lunn
General Partner, Palomar Ventures

Aus dem Klappentext

Every corporate success story begins with a breakthrough business model that triggers superior performance and rockets a company to a leading position. But unless a company continues to challenge itself to do more and do it better, success can be the beginning of the end for market leaders who rest on their laurels.

Breakthrough is a fact-based, practical guide that helps business leaders keep their success cycles turning with constant business innovation. Based on a landmark ten-year study of more than seventy bold, breakthrough companies such as IBM, Countrywide, and American Standard this book shows how the world s best companies stay on top. The secret these high-performing companies share: challenging themselves to achieve goals that seem unreasonable.

Breakthrough shows business leaders how to develop business goals that seem outrageous, and then foster the cutting-edge thinking, the focused effort, and the teamwork to achieve breakthrough results. Leaders of breakthrough companies do things differently: they develop master plans that integrate every area of the company and they understand their organization s core identity. Breakthrough requires more than just good ideas or extra effort it comes from practical, real-world steps that lead to unbelievable results.

This book describes all the ways breakthrough companies separate themselves from their rivals, including:

• Starting and managing the success cycle
• Focusing on a single core strategy
• Understanding competitive realities and opportunities
• Innovating at the core of the company
• Following a framework for transformation
• Embracing program management techniques
• Tying employee compensation to transformation strategies
• Communicating effectively

Packed with case studies and revealing data, Breakthrough combines proven advice for aspiring leaders with practical strategies for effective business innovation. For market leaders and insurgent companies alike, the key to outrageous success is setting the outrageous goal and using the power of Breakthrough to achieve it.