Power Play: The Beginning of the Endgame in Net Markets - Hardcover

Moriarty, Mike; Klassen, Bruce

 
9780471438809: Power Play: The Beginning of the Endgame in Net Markets
Hardcover
ISBN 10: 0471438804 ISBN 13: 9780471438809
Verlag: John Wiley & Sons, 2001

Inhaltsangabe

Business-to-Business (B2B) hat sich als eine der wichtigsten Geschäftsstrategien des Internetzeitalters entwickelt. Dieses Buch wurde von A.T. Kearney Consultants geschrieben und gibt einen fundierten Einblick in die finanziellen und geschäftlichen Möglichkeiten, die B2B einem Unternehmen bietet. Dabei stützen sich die Autoren auf A.T. Kearneys große Erfahrung im B2B-Bereich und lassen auch Ergebnisse aktueller Forschungsaktivitäten im Bereich wertschöpfendes Wachstum mit einfließen. "Power Play" vermittelt eine Fülle von Tipps und Ratschlägen, Strategien und Taktiken, mit denen auch Sie erfolgreich in den Markt mit dem größten Wachstumspotential einsteigen können. Mit zahlreichen Beispielen und internationalen Fallstudien, u.a. zu Microsoft, Intuit und Nabisco. Dieses Buch ist eine unverzichtbare Lektüre für alle Führungskräfte und Manager, und zwar sowohl in Internetunternehmen als auch in traditionellen Unternehmen, die dabei sind, ihren Internetauftritt zu planen.

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Über die Autorin bzw. den Autor

MIKE MORIARTY is the global leader of A.T. Kearney's Consumer Industries practice. He has more than twenty-five years of industry and consulting experience in the fast-moving consumer products and retail industries. Moriarty's consulting work includes e-commerce strategies, integrated business planning, and value chain productivity.
BRUCE KLASSEN is the leader of A.T. Kearney's U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start-ups.
A.T. KEARNEY is an innovative, corporate-focused, e-business consulting firm. It is one of the largest high-value management consultancies, with offices in thirty-five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives.

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Energetic praise for Power Play
 
"Moriarty and Klassen have brilliantly articulated the role and development of Internet marketplaces. As the demand for transactional efficiencies grows, companies must understand how they will capture value from the supply chain. Power Play is a valuable guide to fill this need."-Farid Dibachi, Chief Executive Officer, Arzoon Inc.
 
"The challenges that have emerged to implement online exchanges are now clear. They include the continued collaboration and commitment of industry players, the detailed implementation of exchange functionality and common standards, and the organizational and cultural challenges to implementation inside member companies. Mike Moriarty and Bruce Klassen address these subjects in this admirable work, covering the early phases of the exchange era."-Colin Dyer, Chief Executive Officer, WorldWide Retail Exchange
 
"For a technology company like Agilent, we must both create value and deliver it. The creation part is up to us. The delivery part requires optimization of many partners. Net markets are a tremendous new enabler to facilitating such partnering and this book will give you valuable insights as to how they can apply to your businesses as well."-Alain Couder, Chief Operating Officer, Agilent Technologies
 
"The stories of leading companies offered in Power Play provide sound advice to the rest of us who are always striving to achieve lasting shareholder value."-Romesh Wadhwani, Vice Chairman, i2 Technologies

Aus dem Klappentext

What does it mean when fiercely competitive companies band together in the digital arena? It means that Round Two in the new economy is well under way, and this time, Power Players are teaching the floundering dot.com start-ups some critical lessons: Size does matter; content, commerce, and connection are still the foundation of any solid network; and the future of business-e-commerce and otherwise-is rooted in tried-and-true business skills of the past.
 
In Power Play: The Beginning of the Endgame in Net Markets, A.T. Kearney consultants Mike Moriarty and Bruce Klassen reveal how established companies are combining well-honed business skills with the power of the Internet to reclaim their lead position-and create sustainable competitive advantage-in the new economy.
 
Using thorough research, solid analysis, and in-depth case studies of some of today's leading net markets, including Covisint, the WorldWide Retail Exchange, and Aerospan, Moriarty and Klassen explain how the winners in the net market arena will be those companies that combine their experience, deep industry knowledge, and solid business fundamentals with the agility and flexibility that dot.com companies once exemplified.
 
For many executives, the world of net markets remains uncharted territory, offering more questions than solutions: What are the different types of net markets? Should your company join or create a net market? How will you use net markets to create competitive advantage? Power Play helps you determine if and when to take the plunge, and provides the solid understanding you'll need to respond, adapt, and thrive in the B2B net market environment.

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Verlag
John Wiley & Sons
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0471438804
ISBN 13 
9780471438809
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar