Tech-venture: New Rules on Value and Profit from Silicon Valley - Hardcover

Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.

PRAISE FOR TECHVENTURE

"Mohan Sawhney is a John Maynard Keynes for the Net Age."-Business Week

"As technology moves from being a tool to a driver of business strategy, TechVenture and its insights will be mission critical."-Vinod Khosla, Partner Kleiner Perkins Caufield & Byers

"TechVenture puts on display the technologies that are sculpting the opportunities and pitfalls of tomorrow's business landscape."-Rajat Kumar Gupta, Managing Director Worldwide, McKinsey & Company, Inc.

"This book derives relevant, enduring lessons from the network economy. Those few who still believe that technology and business are separable know little about either technology or business-this book explains why!"-Ashutosh Roy, Cofounder & CEO, eGain Communications

"TechVenture delivers thought-provoking analyses of the technology trends shaping the businesses of today and tomorrow. I consider it must reading for anyone who wants to understand the magic of Silicon Valley in the global economy." -Vijay Mahajan, John P. Harbin Centennial Chair in Business, The University of Texas at Austin, and coeditor of Digital Marketing

"Mohan and his coauthors understand entrepreneurs, technology, and emerging markets-TechVenture consolidates their thinking into a primer for today's executive and provides a useful framework as things continue to evolve in the future. This book is a must-read for any serious business manager."-Jonathan Guerster, General Partner, Charles River Ventures