Managing and Using Information Systems: A Strategic Approach - Softcover

Pearlson, Keri E.; Saunders, Carol S.

 
9780471346449: Managing and Using Information Systems: A Strategic Approach
Softcover
ISBN 10: 0471346446 ISBN 13: 9780471346449
Verlag: John Wiley and Sons (WIE), 2003

Inhaltsangabe

Concepts are presented in clear, non--technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Críticas

Description: This book arms non-technical managers with the insights and knowledge they need to become active participants in information systems decisions. They'll learn how IT relates to the organization, its overall strategy, and the individual; how information is managed in todya's organizations; how to recognize opportunities; and how to apply current technologies in new and innovative ways.

Reseña del editor

Concepts are presented in clear, non--technical jargon. Presents proven strategies for integrating IT with business strategies to create competitive advantages for organizations. Current readings and Web links bring basic issues up to date with examples of how successful managers implement IT.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley and Sons (WIE)
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0471346446
ISBN 13 
9780471346449
Einband
Tapa blanda
Anzahl der Seiten
346
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0471452149 ISBN 13:  9780471452140
Verlag: John Wiley and Sons (WIE), 2003
Softcover