"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation
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In today's hypercompetitive global marketplace, innovation is the lifeblood of the business enterprise. Seen in this light, the traditional practice of delegating full responsibility for product innovation to the engineering department is worse than outdated-it is downright reckless. For new-product programs to be competitive, executives and upper-level managers must treat innovation as an enterprisewide business process, and manage it strategically. In this groundbreaking book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product-innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations. Drawing upon extensive experience, Patterson and Fenoglio develop a systemic view of innovation, showing clear connections among all aspects of new-product creation-from the single project to the product portfolio, from the R&D work environment to revenue growth. They also draw upon the experience of managers at top firms involved in all areas of new-product creation, as reflected in case studies and anecdotes drawn from their work at Hewlett-Packard, Xerox, and Caterpillar, among others. Out of these compelling stories, they distill a set of innovation-management principles, models, and best practices, and develop guidelines for putting them to work in virtually any company that generates new products. The authors address all factors critical to successful product innovation, and pay particular attention to the roles that upper-level managers must play in directing new-product efforts. They also describe the essential elements of a work environment that supports creativity and productivity, attributes of paramount importance to a competitive business enterprise. An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products.About the Author:
MARVIN L. PATTERSON is a cofounder and President of Innovation Resultants International, a consulting firm that helps its clients achieve greater business success through more effective product-innovation processes. Prior to founding IRI, he worked at Hewlett-Packard at various levels, including director of engineering and director of research and development operations. Patterson has been on the board of directors of the American National Standards Institute. He holds three U.S. patents and is the author of Accelerating Innovation. JOHN A. FENOGLIO is a cofounder and Vice President of Innovation Resultants International. Fenoglio also gained extensive new-product experience at Hewlett-Packard, first in engineering and marketing assignments related to new-product innovation, and later as the leader of companywide efforts to improve management practices in product development.
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Buchbeschreibung John Wiley & Sons Inc, 1999. Cloth / Hardcover. Buchzustand: Fine. Zustand des Schutzumschlags: Fine Dust Jacket. First Edition. The book are clean. 434 pages with the index. A comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term.We ship from the USA and Canada. Artikel-Nr. 967