"This book is grounded in reality, providing numerous examples and real-life illustrations of both successes and failures. One of the appeals is that it is so clearly related to the field of high tech manufacturing. ...This book has much to offer." (Strategy, November 2000)Vom Verlag:
Product innovation is a key business process in the manufacturing enterprise, and for many firms it is central to restoring performance excellence, increased market share and profit growth. Written for managers both familiar with product design and new to the field, this study explains how to understand the product innovation process, identify flaws in its operation and implement improvements to restore it to competitive levels of performance. Its general principles, conceptual models and real-life stories should provide any manufacturing professional with tools for dealing with business performance issues
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Buchbeschreibung John Wiley & Sons Inc, 1999. Cloth / Hardcover. Buchzustand: Fine. Zustand des Schutzumschlags: Fine Dust Jacket. First Edition. The book are clean. 434 pages with the index. A comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term.We ship from the USA and Canada. Artikel-Nr. 967