Internet Commerce: Digital Models for Business - Softcover

Inhaltsangabe

This textbook, written in Australia on a subject of international relevance, focuses on the impact of Internet commerce on the business world. Specifically it addresses the effect on the nature of workplace practices and interaction as we approach the 21st century. Many evolving topics are covered including organizational communication, market research and security, ethics and legal issues. Many case studies present real-life examples of Internet commerce in action and the wide range of business applications on the Internet. There are appendices of Web sites, listed by industry and chapter for quick reference. An accompanying Web site is designed to keep readers informed of changes relating to Internet commerce. It also contains case-study and discussion questions presented in the text. The book: covers Internet commerce business models; discusses EDI, EFT, EPS and EFTPOS; looks at advertising and marketing on the Internet and consumer behaviour; examines electronic payment systems and the repercussions of electronic correspondence on companies and individuals; covers legal and ethical issues such as intellectual property and consumer authentication; and it includes taxation on the Internet.

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