Catering Management - Hardcover

Scanlon, Nancy Loman

 
9780471333272: Catering Management
Hardcover
ISBN 10: 0471333271 ISBN 13: 9780471333272
Verlag: Verlag John Wiley & Sons, Inc, 2000

Inhaltsangabe

Since the first edition of this book was published in 1992, the catering industry has seen tremendous growth, with sales topping the three billion dollar mark and expected to grow to be fifteen percent of total food sales by next year. This new edition addresses the dramatic changes in the marketplace, and provides excellent practical guidance for the new or seasoned catering professional.

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Über die Autorin bzw. den Autor

NANCY LOMAN SCANLON has over 25 years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation and Interstate Hotels, and as a training consultant to Marriott, Sheraton, and Radisson. She is currently an assistant professor at the Center for Hospitality, Tourism, and Travel Administration at New York University. She is also the author of Marketing by Menu, Third Edition; Restaurant Management; and Quality Restaurant Service Guaranteed, all published by Wiley.

Von der hinteren Coverseite

The essential, comprehensive guide to successful catering business management

Catering is more than simply creating and executing a great menu. It's knowing how to successfully market your business, keep costs in line, and make sure the entire operation runs smoothly.

Catering Management offers professionals and aspiring caterers detailed advice on all of the crucial business aspects of the subject for on- and off-premise catering. Updated to address the needs of this fast-growing industry, the Second Edition covers many current topics such as the latest trends in cuisine and meal concepts, marketing techniques for the home replacement food business, and new special events service concepts. Fresh information on menu design and pricing comes complete with all-new menu examples illustrating a full range of menu possibilities and styles. The book also offers concrete tips on using the latest computer software to maximize your functions' sales and profits.

Catering Management also provides basic information on how to:
* Establish a new catering operation or incorporate catering into an existing foodservice business
* Hire and train both service and food production staff
* Institute food and beverage operational controls that guarantee high standards of quality, service, and presentation

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Verlag
Verlag John Wiley & Sons, Inc
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0471333271
ISBN 13 
9780471333272
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
270
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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