Research Methods for Business: A Skill-Building Approach - Hardcover

Sekaran, Uma

 
9780471331667: Research Methods for Business: A Skill-Building Approach
Hardcover
ISBN 10: 047133166X ISBN 13: 9780471331667
Verlag: John Wiley & Sons, 1999

Inhaltsangabe

This volume offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. This edition goes beyond helping students understand the ways in which systematic research can be conducted to describe, explain and predict phenomena of interest pertaining to business.

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Über die Autorin bzw. den Autor

Uma Sekaran, Professor Emerita,
Southern Illinois University at Carbondale

Von der hinteren Coverseite

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
* A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more.
* New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations.
* The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
* Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
* Examples and projects throughout each chapter help build the essential skills for managerial success.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Verlag
John Wiley & Sons
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
047133166X
ISBN 13 
9780471331667
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780471618898: Research Methods for Business: A Skill-building Approach

Vorgestellte Ausgabe

ISBN 10:  0471618896 ISBN 13:  9780471618898
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