The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value - Hardcover

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RALPH WELBORN and VINCE KASTEN are Principals leading the Global Transformation Team at Unisys Corporation. They were formerly senior business and technology strategists with BearingPoint. They have both widely consulted and presented on emerging business and technology trends and organizational transformations throughout the world.

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"In the spirit of Christensen and with the urgency of Foster and Kaplan, Welborn and Kasten have dissected one of the critical challenges facing business leadership in times of great uncertainty: the collaborative imperative. Applying Ronald Coase’s seminal work on transaction costs to an economic environment increasingly characterized by Robert Metcalfe’s theory of the value of networks, they conclude: ‘in times where uncertainty is the rule rather than the exception, we must find ways to drive down the transaction cost of innovation.’ This creates a collaborative imperative that is both ‘inexorably necessary and inherently risky.’ Realizing the opportunity and managing the attendant risk of collaboration is the vital subject that comprises the body of this book. This is neither theoretician’s tome nor overwritten journalistic screed; The Jericho Principle is a serious analytical contribution for the practitioner ‘about implementing strategy, not creating it.’"
Robert E. Kiernan III, Chief Executive Officer, Resolution Capital Management

"The Internet crushes barriers to communication, collaboration, and business execution. Firms and governments that fail to master the new organizational and economic imperatives of business collaboration will become carcasses along the trail. But how? Into this void comes The Jericho Principle, a guidebook to help executives identify and execute dynamic collaborations that make partnering an integral part of companies’ strategy and execution engines. With this guidebook in hand, executives can lead their firms without fear into the collaboration den."
Ted Schadler, Principal Analyst, Forrester Research

"If you plan to lead an organization into the next economic upswing, you must read The Jericho Principle. This book clearly explains how and why business collaboration models that we have never seen will change the competitive landscape for next generation corporations. Demands on these new organizations to collaborate will be unprecedented as technologies enable previously unseen flexibility in organization structure and business processes, and the demands of customers and markets create previously unseen requirements for rapid innovation and a new level of customer service. The Jericho Principle is wonderfully timed as it provides a framework for thinking about business collaboration that goes well beyond the buzzwords that are often used but rarely deliver real economic value. If you believe the next generation of elite companies will be driven, and structured, to collaborate, The Jericho Principle will provide a wonderful catalyst to accelerate your thinking about the drivers, models, and benefits surrounding business collaboration."
Brian Otis, Director of Advanced Technology and Technology Directions & Standards, Swiss Reinsurance Company

"Every day, business collaboration is emerging as a competitive necessity. As a result, every business leader in the future will need to understand and leverage the value of different types of collaboration. Today, people collaborate on an ad hoc basis. What is needed is an understanding of how to make systematic and powerful the opportunities of collaboration. The Jericho Principle provides that understanding. It focuses on how we can analyze and understand collaborative opportunities, harness this competitive necessity, and achieve real value through collaboration."
David Sanders, Senior Vice President, BearingPoint and Vice Chairman, Information Technology Association of America

"Success is all about seeing the big picture. The ancient scholars looked to the sky, connecting the stars to make sense of the world. Today, it’s a bit more complicated. You need to connect the dots among a myriad of converging global trends. Looking for a quick fix, many executives turn to technology but all too often view it in isolation. You can network a company with a common platform but cannot ignore the effects of customers, employees, business process, politics, and the market. Hence, in the struggle to compete, business collaboration is now all the rage. In this book, Welborn and Kasten connect trends with reality and give practical advice to succeed in a dynamic global economy. They put real meaning to the buzzwords, mapping a strategy on how to survive in a world where the dots keep moving."
Dominick Cavuoto, President, Unisys Global Financial Services

Aus dem Klappentext

In the Old Testament, Joshua blew his trumpet and the walls of Jericho came tumbling down. In the business world, competitive uncertainty is the trumpet that breaks down your company walls. Collaboration within your company, with partners, with competitors gives you the power to embrace competitive uncertainty, and to create the innovation you need to exploit its opportunities. But how? Collaboration opens new possibilities, but also exposes your business to new risks. Whether and how you should employ collaboration are difficult questions. How do you exploit collaboration? How do you know which type is relevant and effective for you? When do you enter and exit a collaborative venture? How do you ensure that you do not suffer the same fate as Jericho?

No matter what you call it strategic partnership, key alliance, business–to–business connectivity, supply–chain integration, co–opetition, or preferred provider status collaboration is fundamentally about aligning your activities and processes with those of other organizations to create shared value and manage shared risk. Within this simple concept lies deep operational complexity. In The Jericho Principle, top business and technology strategists explore the complexity and provide models, maps, and tools for using collaboration to help managers, executives, and consultants understand the patterns, explore the options, and exploit the opportunities for effective collaboration.

Ralph Welborn and Vince Kasten provide proven frameworks and pragmatic steps to help you determine when, where, and why a collaborative venture makes sense. They help you understand and implement different forms of collaboration using frameworks, case studies, examples, and recommendations to provide a clear view of the promise and the peril. The strategies they present have been tested and proven with clients across the world in industries from telecommunications to financial services. You will understand how to make collaboration work for your company.

Strategically, businesses need to embrace the challenges of competitive uncertainty in order to exploit its opportunities. Collaborative ventures can drive the innovation that allows you to respond with alacrity to fast–moving business opportunities, keeping you ahead of your competition. The ability to efficiently and productively collaborate is becoming a competitive necessity, and collaborative skills have become a crucial core competency. By identifying collaborative competitive dynamics, patterns of behaviors, and emerging best practices, The Jericho Principle helps you to understand and act on collaborative options for your fast–moving business opportunities. You’ll finish the book armed with an understanding of emerging collaborative models and their organizational implications, and also with pragmatic knowledge and tools for making them real and effective.