Text is cross-functional and shows relevance of the concepts for other business functions: marketing, accounting, management, human resources, information systems, etc.
* Apply concepts of operations management to real-world situations.
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THINK OUTSIDE OF THE BOWL
To succeed in the new economy, you need to think beyond your own individual functions within an organization and recognize the critical impact operations management has on any business. That's why Reid and Sander's OPERATIONS MANAGEMENT not only helps you understand the fundamentals of OM, it also shows why OM is the key to success in today's business environment and how it relates to every department in an organization.
And Virtual Company Interactive Consulting cases provide hands-on activities to put concepts into practice.About the Author:
R. Dan Reid is Associate Professor of Operations Management at the Whittemore School of Business and Economics at the University of New Hampshire. He holds a Ph.D. in Operations Management from the Ohio State University, and a B.A. in Business Management from the University of Maryland. During the past twenty years he has taught at The Ohio State University, Ohio University, Bowling Green State University, Otterbein College, and the University of New Hampshire.
Dr. Reid has designed and taught courses for undergraduates, graduates, and executives on topics such as resource management, manufacturing management, introduction to operations management, purchasing management, and manufacturing planning and control systems.
Nada R. Sanders is Professor of Operations Management at the Raj Soin College of Business at Wright State University. She holds a Ph.D. in Operations Management from The Ohio State University, and M.B.A. from The Ohio State University, and a B.S. degree in Mechanical Engineering from Franklin University. She has taught for over twenty years at a variety of academic institutions including The Ohio State University, Capital University, and Wright State University in addition to lecturing to various industry groups. She has designed and taught classes for undergraduates, graduates, and executives on topics such as operations management, operations strategy, forecasting, and supply chain management. She has received a number of teaching awards including the College of Business Outstanding Teacher Award.
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