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Becoming a Graphic Designer: A Guide to Careers in Design - Softcover

Heller, Steven; Fernandes, Teresa

 
9780471292999: Becoming a Graphic Designer: A Guide to Careers in Design
Softcover
ISBN 10: 0471292990 ISBN 13: 9780471292999
Verlag: Verlag John Wiley & Sons, Inc, 1999

Inhaltsangabe

This text aims to provide an overview of the field of graphic design. The author begins with a discussion of the major design industries, including architecture, industrial design, television design, and film design, and then delves into the different design disciplines such as wayfinding, advertising, corporate, editorial, music, and book. Different educational paths, their prerequisites and requirements, are also explained.

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Über die Autorin bzw. den Autor

STEVEN HELLER is Art Director of the New York Times Book Review, Editor of the AIGA Journal of Graphic Design, and Chairman of the School of Visual Arts MFA/design program.

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Here is the complete guide to today′s graphic design careers – a clear and concise survey of the many types of opportunities available in the field. Filled with interviews and advice from leading designers, it covers graphic design media, work types and settings, educational training, portfolio preparation, getting a job, and much more.

The world of graphic design now boasts more opportunities in more industries using a broader range of media than ever before. Becoming a Graphic Designer gives you the information you need to start taking advantage of them – with a clear and comprehensive survey of today′s graphic design careers filled with thoughts and advice from top working designers.

Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile the major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

Both traditional and electronic media are examined in detail – including print, film titles, TV graphics, Web design, motion graphics, and more. Dozens of up–front interviews with leading graphic designers let you see how companies such as Wired magazine, Martha Stewart Living magazine, and MTV hire and work with employees. These inside perspectives offer invaluable real–world insights on what different industries and positions are really like. And a resource guide to design publications and organizations points the way to further information and guidance. Complete with easy–to–use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.

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Verlag
Verlag John Wiley & Sons, Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0471292990
ISBN 13 
9780471292999
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
JOSSEY-BASS
https://www.wiley.com/en-us

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