From Worst to First: Behind the Scenes of Continental's Remarkable Comeback - Hardcover

Bethune, Gordon; Huler, Scott

 
9780471248354: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
Hardcover
ISBN 10: 0471248355 ISBN 13: 9780471248354
Verlag: John Wiley & Sons Inc, 1998

Inhaltsangabe

In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.

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Críticas

"In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers."--USA Today "Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."--Business Week

Reseña del editor

In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0471248355
ISBN 13 
9780471248354
Einband
Tapa dura
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0471356522 ISBN 13:  9780471356523
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Softcover