Cases in Hospitality Strategy and Policy - Softcover

Inhaltsangabe

The cases in this work expose students to real world situations in the fields of hospitality marketing and management. The cases include elements of food and beverage costs, financial statements, human resources, franchise agreements, architecture and design concepts, and a multitude of other factors that are basic considerations in strategic decisions.
- With ten international cases, this revised edition takes a more global focus than the first edition.
- Broader scope, extending the book?s application beyond marketing and management to strategic management courses.
- Updated to focus on the issues of the 90?s and prepare readers to handle problems and find solutions.
- Expanded to include other hospitality business besides hotels and restaurants (i.e., an airline case, cruise industry case, sports resort case, and more).

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