Licensing Best Practices: The LESI Guide to Strategic Issues and Contemporary Realities - Hardcover

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The Licensing Executives Society was founded in Florida in 1965 as a professional forum for the exchange of ideas and views on the licensing profession. The Society rapidly grew in North America and soon spread to Europe, Asia, and Australia, where new national organizations were established. In the early 1970s, the need to coordinate the global interests of the societies, their members, and their clients inspired the creation of LES International. Today, there are more than 10,000 members in LESI's 27 member societies.

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A definitive resource for professionals in licensing and technology management

In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:

• Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
• Technology valuation
• Technology management consulting
• Licensing agreements and strategic partnerships
• The expansion of the licensing profession
• Patent procedures and protection in Europe
• Trade secrets law and intellectual property assets
• Issues in copyright, software, and Web sites
• Trademarks, trade names, and trade dress
• Licensing in the biotechnology industry
• Pharmaceutical licensing
• University licensing trends
• Technology rights that are financial assets and instruments
• IC-based corporate carve-outs
• Licensing and litigation
• ADR

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As companies seek new streams of profit from their intellectual property such as patents, trademarks, copyrights, proprietary technologies, and domain names it is more important than ever that licensing professionals have access to accurate information and creative thinking. This book is designed to keep licensing professionals up to date on current changes and future opportunities in this dynamic field.

The Licensing Executives Society International is the global coordinating body of 27 national and regional LES professional organizations dedicated to the continuing education of its members and those professionals who desire guidance in the field of licensing and technology management. In The LESI Guide to Licensing Best Practices, 33 esteemed members of LES present 23 chapters covering a wide range of vital topics for its targeted audiences.

This unique collection of articles by the best and brightest of LES provides practical insight and sophisticated discussions of truly important contemporary issues. It offers real-world analyses of modern trends and procedures, as well as a look into the future of licensing and the identification of opportunities to be found there. The landscape of modern licensing is changing rapidly and The LESI Guide to Licensing Best Practices is packed with case studies and expert advice that will keep licensing professionals at the top of their game, no matter where the future leads.

Among the highlights of the book are chapters covering licensing issues, procedures, and regulations in Europe, the Middle East, Australia, and Asia; the do s and don ts of licensing agreements; patent procedure changes in the United States and Europe; licensing issues on the Internet; technology valuation; the increasing employment of consultants; and licensing trends in specific fields.

This definitive and clearly written resource will serve the needs of licensing executives, in-house counsel, IP consultants, serious students, and professionals who deal with licensing issues, whether on a regular or occasional basis.