Advertising on the Internet: Buy and Sell Online Ads with Strategies that Work - Identify Your Online Audience and Customize the Ads they'll See - ... with Smart Pricing and Measurement Skills - Softcover

Zeff, Robbin; Aronson, Brad

 
9780471183303: Advertising on the Internet: Buy and Sell Online Ads with Strategies that Work - Identify Your Online Audience and Customize the Ads they'll See - ... with Smart Pricing and Measurement Skills
Softcover
ISBN 10: 047118330X ISBN 13: 9780471183303
Verlag: Wiley VCH, 1997

Inhaltsangabe

It is estimated that Internet advertising will be worth over a billion pounds by the year 2000 and it becomes usual to see advertising on the Web as many companies attempt to determine how it all works and how traditional advertising staff can transfer to Internet advertising. This book aims to give advertising representatives, agents and marketing managers the hands-on information they need to place professional quality advertising on the Internet, covering a wide range of topics including how the Internet is used for advertising, locating the Web sites that are most appropriate for specific advertising needs, negotiating advertising contracts and working with Web representatives, selling advertising space on a personal Web site, designing Imnternet advertisements and assessing their success.

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Über die Autorin bzw. den Autor

ROBBIN ZEFF, PhD, (robbin@zeff.com) is President of The Zeff Group, a firm specializing in strategic Internet planning and advertising.

BRAD ARONSON (brad@i-frontier.com) is President of i-frontier, a leading Internet marketing and advertising agency.

Von der hinteren Coverseite

With an annual revenue growth of 75% to 100%, the Internet is the fastest–growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.

Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who′d like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:

  • Get up to speed with the state of the art in online advertising
  • Learn how to measure the success of your ad campaign
  • Sell advertising space on your own Web site
  • Negotiate contracts, set prices, and work with ad networks
  • Budget, plan, produce, and implement a successful Internet advertising strategy
  • Design great online ads.

"If you′re considering running an Internet ad campaign, this book is an excellent way to kick off your education process."

Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.

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Verlag
Wiley VCH
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
047118330X
ISBN 13 
9780471183303
Einband
Taschenbuch
Anzahl der Seiten
302
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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