Metamorphosis: Guide to the World Wide Web and Electronic Commerce - Softcover

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The World Wide Web is changing minute by minute. What was state-of-the-art a year ago is old news now. Thats why the authors of this indispensable hands-on guide have prepared an exciting new edition! Like the previous edition, this one shows you how the World Wide Web is affecting business, and how to use the Web to enhance organizational performance. It gives you a thorough and current introduction to the Web and electronic commerce. It answers such vital questions as why organizations need to consider developing Web applications and which organizations should be using the Web. In this up-to-the-minute new edition, youll find:A new chapter on managing electronic commerceA real-life case example (Mancheim Auctions)A new appendix on how to use the Web in a local modeUp-to-date coverage of Netscape 2. 0 and 3. 0And youll also find the features that made this one-stop guide a best-seller:Step-by-step guidelines show you how to use a Web browser and create a Web applicationIllustrative examples demonstrate how organizations can take advantage of the opportunities offered by the WebClearly written explanations demystify the bewildering array of Internet tools, including telnet, FTP, WAIS, gopher, and newsgroupsInnovative coverage puts you at the forefront of todays most hotly debated Internet issues, such as electronic publishing, encryption, electronic commerce topologies, security, electronic money, and measuring web site efficiency. Practical tools such as The Customer Service Life Cycle and Integrated Internet Marketing models, help you determine exactly how your organization can exploit the Web. For updates and additional material check out Metamorphosis online: http://www negia. net/webbook