Web Marketing Cookbook, w. CD-ROM: All the Ingredients You Need to Implement a Five Star Electronic Marketing Strategy - Softcover

King, Janice M.; Knight, Paul; Mason, James H.

 
9780471179115: Web Marketing Cookbook, w. CD-ROM: All the Ingredients You Need to Implement a Five Star Electronic Marketing Strategy
Softcover
ISBN 10: 0471179116 ISBN 13: 9780471179115
Verlag: Wiley & Sons, 1997

Inhaltsangabe

Marketing guidelines and templates that allow any-size company to market over the WebThis book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.

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Über die Autorin bzw. den Autor

JANICE M. KING is a marketing consultant and writer with more than 15 years of marketing experience in both small business and high-tech industries. She regularly writes and speaks on high-tech marketing issues. PAUL KNIGHT and JAMES H. MASON are the founders of 64K Internet Marketing, Inc., a very successful Seattle-based Web marketing firm that delivers services such as Web site development, electronic commerce, online database solutions, Java, Real Audio, and virtual reality applications.

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Verlag
Wiley & Sons
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0471179116
ISBN 13 
9780471179115
Einband
Taschenbuch
Anzahl der Seiten
410
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar