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Inhaltsangabe
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this text are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. It then takes a micro-level approach, detailing each step of the marketing research process.
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Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this text are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. It then takes a micro-level approach, detailing each step of the marketing research process.
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Essentials of Marketing Research
Anbieter: BooksRun, Philadelphia, PA, USA
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Hardcover. Zustand: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Artikel-Nr. 0471170682-11-1
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Essentials of Marketing Research
Verlag:
John Wiley & Sons 04/12/1998, 1998
ISBN 10: 0471170682
ISBN 13: 9780471170686
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780471170686
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Beispielbild für diese ISBN
Essentials of Marketing Research
Verlag:
John Wiley & Sons 04/12/1998, 1998
ISBN 10: 0471170682
ISBN 13: 9780471170686
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Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9780471170686
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