Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROMs and the Web (Wiley Books for Writers) - Softcover

Bonime, Andrew; Pohlmann, Ken C.

 
9780471170303: Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROMs and the Web (Wiley Books for Writers)

Inhaltsangabe

The market in new media is booming, and writers are scrambling to take advantage of the creative and commercial possibilities of this digital bonanza. Written for anyone who wants to write for new media, this unique guide quickly gets readers up to speed with all the knowledge and skills they need to write for all forms of digital media, including multimedia CD-ROMs, Web pages, and on-line magazines. And it does so in down-to-earth, non-technical language that even computer novices will understand. It also gives aspiring writers expert advice on how to break into this fast-growing field.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

ANDREW BONIME is Director of Online Development and senior producer for Imergy, a New York--based interactive design and production studio. He is also a feature writer with many articles published in Emedia Professional and other publications about new media. KEN C. POHLMANN is Professor of Music Engineering and Chairman of the Music Media and Industry Department at the University of Miami School of Music, and has written numerous books and articles in the field of digital technology.

Von der hinteren Coverseite

Discover the creative and career possibilities of writing for new media

The market in new media is booming, and writers are scrambling to take advantage of myriad new opportunities. If you′ve ever thought about producing a CD–ROM, creating a Web page, or writing interactive content for any of the new electronic media, this is the book for you. Written in down–to–earth, nontechnical language that even computer novices will understand, this unique guide gives you the knowledge and skills you need to write for all forms of digital media including CD–ROMs, Web pages, and online magazines.

Writing for New Media will bring you up to speed on:

  • Learning to think interactively
  • Integrating multimedia elements into your work
  • Designing flowcharts and writing interactive script
  • Mastering interactive storytelling including story branching and the psychology of interactive characters
  • Utilizing key terms and concepts hot spots, pop–ups, rollovers, navigation, screen metaphors, and inouns and iverbs
  • Presenting your interactive idea to a developer or publisher
  • Adapting linear material for new media and much more

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.