Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm - Hardcover

Stapleton, James J.

 
9780471170211: Developing a Cpa Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm

Inhaltsangabe

The need for increased revenue has forced service industries to turn to marketing to attract a new client base. This volume aims to show accountants how to develop their marketing skills. There are checklists, sample forms, and examples that are based on the author's actual experience.

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