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Inhaltsangabe
This text covers topics that entrepreneurs need to know to start and run entrepreneurial ventures effectively. It discusses: how to create a business plan; financial projections; financing a business using venture capital or using debt financing; and getting help from the government and other agencies. Other topics covered include: marketing; legal and tax issues; intellectual property issues; franchizing; and harvesting your business. This second edition updates these chapters, especially with the use of case studies.
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Reseña del editor
This text covers topics that entrepreneurs need to know to start and run entrepreneurial ventures effectively. It discusses: how to create a business plan; financial projections; financing a business using venture capital or using debt financing; and getting help from the government and other agencies. Other topics covered include: marketing; legal and tax issues; intellectual property issues; franchizing; and harvesting your business. This second edition updates these chapters, especially with the use of case studies.
Biografía del autor
WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration). As a practitioner, he founded a Route 128 venture capital-backed high-tech company, managed a division of a NYSE-listed high-tech company, cofounded a pharmaceutical database company, and was a member of the investment committee of a venture capital firm. His company won an IR100 award for introducing one of the 100 most significant new technical products in the United States in 1977.
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The Portable MBA in Entrepreneurship
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The Portable MBA in Entrepreneurship
Verlag:
Wiley & Sons, Incorporated, John, 1997
ISBN 10: 0471160784
ISBN 13: 9780471160786
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The Portable MBA in Entrepreneurship (The Portable MBA Series)
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