This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.
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The readings in this edition are extremely current and reflect the advances in telecommunication and global information integration. Focusing on multiculturalism, it incorporates global standards of diversity, quality, ethics, and environmentalism. Examines the latest and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. Includes 60% more new readings, written by leaders in a wide range of fields, which offer readers a firm grasp of issues central to the management of global corporations and new ventures.
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