The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
Sales and Operations Planning is a widely proven, effective tool for gaining a greater degree of control over your company's operations. Through this powerful tool, companies around the globe have dramatically improved their ability to quickly respond to their customers' needs and rapidly adjust to fluctuations in the marketplace. Orchestrating Success shows executives and managers how to link sales and marketing planning directly to the operations side of the business. Through Sales and Operations Planning, a company can: * Create an important link between the business plan and each department's operations * Orchestrate the actions of each functional area through consistent, frequent communications. * Develop a realistic plan, capable of achieving your company's objectives. * Ensure that each business decision is made with a deliberate view of its impact on the entire organization, from sales to operations. This dynamic process enables a company's sales and marketing groups to carefully coordinate the impact of market demand with departments such as manufacturing, engineering, and finance. The net result is a dramatically increased ability to accurately anticipate changes in customer needs. If customer responsiveness is vital to your business, Orchestrating Success will provide a proven way of improving your competitive position.
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Hardback. Zustand: Fair. The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction. Artikel-Nr. 00100828544
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Good. The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction. Artikel-Nr. 00096475871
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Zustand: New. The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Series: Oliver Wight library. Num Pages: 176 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 231 x 162 x 17. Weight in Grams: 375. . 1989. First Edition. Hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9780471132271
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