An A-to-Z guide to making it in your own specialty coffee business!
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JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington. JULIE SHELDON HUFFAKER is a freelance writer specializing in coffee--industry subjects. Her background includes working with Starbuck's Coffee Company on public relations and retail training.
An A-to-Z guide to making it in your own specialty coffee business!
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
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