Sales Management: Concepts and Cases - Softcover

Dalrymple, Douglas J.; Parsons, Leonard J.

 
9780471111504: Sales Management: Concepts and Cases

Inhaltsangabe

This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.

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9780471602460: Sales Management: Concepts and Cases

Vorgestellte Ausgabe

ISBN 10:  0471602469 ISBN 13:  9780471602460
Verlag: John Wiley and Sons (WIE), 1988
Softcover