Verwandte Artikel zu Sales Management: Concepts and Cases

Sales Management: Concepts and Cases - Softcover

Dalrymple, Douglas J.; Parsons, Leonard J.

 
9780471111504: Sales Management: Concepts and Cases

Inhaltsangabe

This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.