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The New Publicity Kit - Softcover

Smith, Jeanette

 
9780471080145: The New Publicity Kit
Softcover
ISBN 10: 0471080144 ISBN 13: 9780471080145
Verlag: Wiley, 1995

Inhaltsangabe

A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

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Über die Autorin bzw. den Autor

Jeanette Smith is the author of The New Publicity Kit, published by Wiley.

Von der hinteren Coverseite

The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media.

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Verlag
Wiley
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0471080144
ISBN 13 
9780471080145
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
352
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

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