The Total Business Plan: How to Write, Rewrite, and Revise - Softcover

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PATRICK D. O'HARA, PhD, is founder of O-TEK Enterprises, a consulting firm based in Fremont, California. His other books published by Wiley include The Total Marketing and Sales Plan (book/disk set) and SBA Loans: A Step-by-Step Guide, Second Edition.

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"...gives you all the information, tools, techniques, and money sources you need to create and present a winning plan." Business Opportunities Journal

"...should provide valuable assistance to any serious entrepreneur faced with writing and adapting a business plan in order to secure financing." International Small Business Journal

Whether you′re starting up or growing your small business, a business plan is one tool you don′t want to be without. While it gives you a clear sense of direction and a solid framework for guiding and evaluating your progress, it also carries a lot of weight with potential lenders and investors. Now this book shows you how to create a polished, professional plan for your business without paying a small fortune in professional fees. The revised and expanded Second Edition of Patrick O′Hara′s celebrated guide:

• Takes you step–by–step through the whole planning process from concept, market planning, strategizing, research sources, and pricing, to writing, rewriting, and revising
• Tells you exactly what your plan should include, in what format, and what to emphasize for different audiences
• Shows you how to modify and tailor your plan using spreadsheet analysis, databases, and computer graphics
• Walks you through the writing, rewriting, and revision of three actual business plans for three very different types of businesses
• Offers expert advice on where to find financing and how to evaluate sources
• Comes complete with a Lotus–based program you can customize for developing cash–flow projections, financial statements, and more