B2B and Beyond: New Business Models Built on Trust - Hardcover

"After all, it deals with complex new business models and Internet communications. But the author helps this strong medicine go down by serving up a few spoonfuls of sugar in the form of clever fables, funny one-liners, and this reviewer's personal favorite: a laminated card that contains all of the books acronyms and catch-phrases." (Business Finance, Jan 02)

In our turbo charged e-environment two or more business entities may simultaneously be each other's customer, supplier, ally, and competitor. How does a B2B survive? This book provides a strong rational and helpful guidance for B2Bs to embrace a new concept called e-trust. E-trust requires a thorough understanding of security, controls, business processes, technology functions, and most importantly the development of collaborative trusting relationships. This is not merely an e-security book. It is business strategy book outlining the new model for B2B success.