Competing With the Retail Giants: How to Survive in the New Retail Landscape (National Retail Federation) - Softcover

Inhaltsangabe

Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.

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