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Dictionary of Marketing and Advertising (Business Dictionary Series) - Softcover

Rosenberg, Jerry M.

 
9780471025023: Dictionary of Marketing and Advertising (Business Dictionary Series)
Softcover
ISBN 10: 047102502X ISBN 13: 9780471025023
Verlag: John Wiley & Sons Inc, 1995

Inhaltsangabe

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries relatively simple for the layperson, more sophisticated and technical for the specialist.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
047102502X
ISBN 13 
9780471025023
Einband
Taschenbuch
Anzahl der Seiten
384
Kontakt zum Hersteller
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Verantwortliche Person
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