Do-it-yourself Direct Marketing: Secrets for Small Business - Softcover

Inhaltsangabe

Direct mail is no longer limited to companies with big budgets and large marketing departments. This guide supplies a wealth of proven "do-it-yourself" methods for generating inexpensive but high-impact direct mail campaigns. Covering every variety of contemporary direct mail marketing, from radio/TV to tele-sales, each campaign is tailored specifically to a limited budget and the modest marketing expertise of today's small business manager.

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