Dos and Taboos of International Trade: A Small Business Primer - Softcover

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ROGER E. AXTELL is Special Assistant to the Governor of Wisconsin on business issues. A former Vice President of Worldwide Marketing for The Parker Pen Company who has spent more than thirty years traveling and living abroad, he is the bestselling author of Do's and Taboos Around the World, Do's and Taboos of Hosting International Visitors, and Gestures: The Do's and Taboos of Body Language Around the World, all available from Wiley.

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"By far, the best book for entrepreneurs ? the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." ?Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well-written, informative book." ?The Kansas City Times GATT, NAFTA, EEC?this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell?s guidance, you will learn how to:

• Take advantage of government and private support services for exporters
• Avoid the most common mistakes in exporting
• Motivate overseas distributors and agents
• Price, ship, and protect your products
• Communicate effectively and avoid misunderstandings