Retail Marketing and Branding: A Definitive Guide to Maximising ROI. Perspectives On Consumer Industries & Retail - Hardcover

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Dr Jesko, Director, Dusseldorf Jesko Perrey is global leader of the Branding & Marketing ROI Service Line and core member of the leadership team of the European Consumer Industries & Retail Practice at McKinsey. His focus is on brand management, marketing ROI, and segmentation across different industries. Jesko is the author of many articles and essays in leading journals and compendiums, particularly on marketing-related subjects such as branding, marketing, ROI, and segmentation, and co-author of the book Power Brands. He holds an MBA and a PhD from the University of Munster. Dr Dennis Spillecke, Principal, Cologne Dennis Spillecke is a core member of the leadership team of the European Consumer Industries & Retail Practice, as well as the European Marketing & Sales Practice at McKinsey. Dennis primarily focuses on marketing and sales topics at retail and packaged goods companies. In recent years, Dennis' work has focused primarily on the areas of digital marketing, marketing ROI and branding. Dennis holds a PhD from the Otto Beisheim School of Management (WHU) in Vallendar.