Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects - Softcover

Über die Autorin bzw. den Autor

Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing.

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A highly visual guide to designing for print media -- from project inception to final production -- now in full color

Packed with hundreds of informative, illustrated examples, Designing for Print, Second Edition demonstrates methods and techniques for creating top-quality print media projects. Carefully chosen real-world design exercises and problem-solving projects offer hands-on practice to help readers achieve strong designs.

Now presented in a stunning full-color format, this easy-to-use guide has been fully revised and updated for applications in the Adobe Creative Suite. It presents software tricks and tips, along with discussions on scanning, output, and other issues related to digital design for print and electronic media. Up-to-date coverage includes useful skills for getting the most out of the latest technologies. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented. These steps include:

• Planning your design

• Designing with type

• Designing with photographs

• Advanced typography

• Preparing images

• Illustrating effectively

• Pre-press production

Filled with content that progresses from planning through execution, Designing for Print, Second Edition gives a peerless introduction to designing all types of print projects.

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A highly visual guide to designing for print media -- from project inception to final production -- now in full color

Packed with hundreds of informative, illustrated examples, Designing for Print, Second Edition demonstrates methods and techniques for creating top-quality print media projects. Carefully chosen real-world design exercises and problem-solving projects offer hands-on practice to help readers achieve strong designs.

Now presented in a stunning full-color format, this easy-to-use guide has been fully revised and updated for applications in the Adobe Creative Suite. It presents software tricks and tips, along with discussions on scanning, output, and other issues related to digital design for print and electronic media. Up-to-date coverage includes useful skills for getting the most out of the latest technologies. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented. These steps include:

• Planning your design

• Designing with type

• Designing with photographs

• Advanced typography

• Preparing images

• Illustrating effectively

• Pre-press production

Filled with content that progresses from planning through execution, Designing for Print, Second Edition gives a peerless introduction to designing all types of print projects.