Verwandte Artikel zu Marketing Lessons from the Grateful Dead: What Every...
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History - Hardcover
Inhaltsangabe
Book by Scott David Meerman Halligan Brian
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Críticas
"Like all the best teachers, this book inspires you to do your own thinking... I found it enlightening and liberating." ( Financial Times , August 2010) "...a short but inspiring book which will give every business person pause for thought and some good ideas." ( TheBookBag.co.uk , August 2010) "...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." ( The Guardian.co.uk , September 2010) "...there's certainly much to be taken away from this book." ( Business Life , October 2010) "...a well-written and sprightly little book...they may just be on to something." ( Management Today , Octobe 2010) "...offers advice to marketing executives across a broader range of industries." ( Director , October 2010) everyone should read this book.' (Journal of Product & Brand Management,March 2011).
Reseña del editor
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagWiley
- Erscheinungsdatum2010
- ISBN 10 0470900520
- ISBN 13 9780470900529
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten194
Gebraucht kaufen
Zustand: BefriedigendUsed book that is in clean, average...
Diesen Artikel anzeigen
EUR 9,66
Gratis für den Versand innerhalb von/der USA
Versandziele, Kosten & DauerNeu kaufen
Diesen Artikel anzeigen
EUR 19,72
EUR 4,89 für den Versand von Vereinigtes Königreich nach USA
Versandziele, Kosten & DauerSuchergebnisse für Marketing Lessons from the Grateful Dead: What Every...
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Verlag:
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470900520
ISBN 13: 9780470900529
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 6122193-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Verlag:
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470900520
ISBN 13: 9780470900529
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 5493395-6
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002898067
Anzahl: 4 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead
Anbieter: Hamelyn, Madrid, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: Muy bueno. : Descubre las innovaciones clave del enfoque de The Grateful Dead que puedes aplicar a tu negocio. Aprende cómo hacer de tus fans socios iguales en tu viaje, 'perder el control' para ganar, crear una lealtad apasionada y experimentar el tipo de ganancias de marketing que no se desvanecerán. Este libro, escrito por los gurús del marketing y fanáticos de toda la vida de Deadheads, David Meerman Scott y Brian Halligan, te brinda las innovaciones clave del enfoque de Dead que puedes aplicar a tu negocio. EAN: 9780470900529 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Lessons from the Grateful Dead Autor: David Meerman Scott| Brian Halligan Editorial: Wiley Idioma: en Páginas: 192 Formato: tapa dura. Artikel-Nr. Happ-2024-04-08-dcc19b14
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529. Artikel-Nr. 9478989
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529. Artikel-Nr. 8667704
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead - What Every Business Can Learn from the Most Iconic Band in History
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. FW-9780470900529
Anzahl: 15 verfügbar
Beispielbild für diese ISBN
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Artikel-Nr. ria9780470900529_new
Anzahl: 2 verfügbar
Foto des Verkäufers
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Neu. Neu - In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product. They pioneered a 'freemium' business model, allowing concert attendees to film and distribute footage, which helped build a powerful word-of-mouth fan network powered by free music. Instead of obsessing over recording, the Dead became the most popular touring band of their era, selling hundreds of millions of dollars worth of tickets, creating a highly profitable corporation in the process. Without any hit records, the Grateful Dead achieved elite success, becoming one of the most iconic rock bands of its era and inventing a brand that democratically included their consumers (and literally co-created a lifestyle for Deadheads). Fast forward to today. Successful marketers continuously develop strategies based on those successfully used by the Dead, shifting focus away from products to customers in order to create demand. Written by Deadhead marketing gurus David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead will show you how to think and market like the band, which is to think and market differently. Each chapter presents and analyzes a marketing concept practiced by the Dead and a real-world example of that concept in action today. Specific topics include: Get found by customers by being remarkable and making it easier for them to spread your message Watch your competition but don't follow them Freemium content as a customer magnet Create a community and let it tell your story Disintermediation of the middle man Teamwork Embrace Technology. Artikel-Nr. INF1000104530
Anzahl: 1 verfügbar
Foto des Verkäufers
Marketing Lessons from the Grateful Dead
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Like all the best teachers, this book inspires you to do your own thinking.I found it enlightening and liberating. (Financial Times, August 2010). .a short but inspiring book which will give every business person pause for thought and some good ideas. Artikel-Nr. 556558992
Anzahl: 1 verfügbar