The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series) - Hardcover

Über die Autorin bzw. den Autor

DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.

MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.

Von der hinteren Coverseite

In the time it takes you to read this paragraph, thousands will tweet, post, download, or upload on the Internet. Today's super-wired, always-on, live-life-in-public citizens of the world depend on social media, and they flock to businesses with social media presences that meet their needs and engage them in meaningful conversations.

Essential reading for business leaders eager to redefine the rules of the game, The Executive's Guide to Enterprise Social Media Strategy quickly brings your business up to speed on the most effective social media strategies. Based on dozens of in-depth interviews with top executives and thought leaders at major corporations including IBM, Salesforce.com, Accenture, Intuit, SocialText, Newell Rubbermaid, H&R Block, Mayo Clinic, and SAS, this book reveals:

• The impact of newer social collaborative technologies on society, culture, and business
• Nuts-and-bolts guidance for successful corporate social media strategies
• Crucial topics such as the value proposition of social media, metrics, costs, ROI, staffing, and more
• How to develop your own internal corporate social media strategy
• Why your social media program will only work if it's aligned with your organization's goals and objectives

It's real. Social media is revolutionizing the way we do business and the revolution has only started. Entertaining, useful, and intentionally provocative, this book is your executive bible for social media strategy planning for internal use within your company. Whether you're trying to convince executives of social media's worth or if you want to determine which social media tactics you can be using now to grow your business, The Executive's Guide to Enterprise Social Media Strategy shows you how to get up and running with social media and stay ahead of your competition.

Aus dem Klappentext

The Executive's Guide to
ENTERPRISE SOCIAL MEDIA STRATEGY
How Social Networks Are Radically Transforming Your Business

In the time it takes you to read this paragraph, thousands will tweet, post, download, or upload on the Internet. Today's super-wired, always-on, live-life-in-public citizens of the world depend on social media, and they flock to businesses with social media presences that meet their needs and engage them in meaningful conversations.

Essential reading for business leaders eager to redefine the rules of the game, The Executive's Guide to Enterprise Social Media Strategy quickly brings your business up to speed on the most effective social media strategies. Based on dozens of in-depth interviews with top executives and thought leaders at major corporations including IBM, Salesforce.com, Accenture, Intuit, SocialText, Newell Rubbermaid, H&R Block, Mayo Clinic, and SAS, this book reveals:

• The impact of newer social collaborative technologies on society, culture, and business
• Nuts-and-bolts guidance for successful corporate social media strategies
• Crucial topics such as the value proposition of social media, metrics, costs, ROI, staffing, and more
• How to develop your own internal corporate social media strategy
• Why your social media program will only work if it's aligned with your organization's goals and objectives

It's real. Social media is revolutionizing the way we do business—and the revolution has only started. Entertaining, useful, and intentionally provocative, this book is your executive bible for social media strategy planning for internal use within your company. Whether you're trying to convince executives of social media's worth or if you want to determine which social media tactics you can be using now to grow your business, The Executive's Guide to Enterprise Social Media Strategy shows you how to get up and running with social media and stay ahead of your competition.