Strategic Management of e-Business - Softcover

Chen, Stephen

 
9780470870730: Strategic Management of e-Business
Softcover
ISBN 10: 0470870737 ISBN 13: 9780470870730
Verlag: John Wiley & Sons, 2004

Inhaltsangabe

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

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Über die Autorin bzw. den Autor

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.

Von der hinteren Coverseite

This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors.
 
Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field.
 
Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business.
 
Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

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Verlag
John Wiley & Sons
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0470870737
ISBN 13 
9780470870730
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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