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The Future of the Multinational Company - Hardcover

 
9780470850657: The Future of the Multinational Company

Inhaltsangabe

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.

  • Brings together the leading authorities in the field of global / international busi-ness.
  • Accademically rigourous but accessible ·
  • Addresses a topic of concern to practitioners and academics alike

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Über die Autorin bzw. den Autor

The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.

This formidable combination of people responsible for this book speaks for itself.

Von der hinteren Coverseite

Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.

Aus dem Klappentext

This book reflects on the insights and perspectives of the academics who have observed and shaped the field over the past thirty years. Focused around three core themes, the book contains eighteen original contributions from the leading thinkers on the topic of international business and the multinational company.

Academics in international business and strategy will find a wealth of knowledge in this book that furthers thinking on the topic of globalization. Consultants and practitioners will be able to learn from the future gazing outlined by these thought leaders.

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