How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It - Hardcover

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, and aspiration. Functionality means that the object should work; the car should get you from A to B. Emotion is the feeling bound up in the object - if the car is a sports car it should feel exciting. Aspiration is what does having this object say about you - I am an exciting, trendy person, or I am very rich!

The book will also integrate the eight lifestyle trends identified in recent lifestyle research - happening; statistics; demographics; philosophy; politics and popular culture - and discuss how these relate to product and service design and marketing.