Competitive Advantage in SMEs: Organising for Innovation and Change - Softcover

 
9780470843345: Competitive Advantage in SMEs: Organising for Innovation and Change
Softcover
ISBN 10: 0470843349 ISBN 13: 9780470843345
Verlag: Wiley, 2003

Inhaltsangabe

Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services.  Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University.

Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

Von der hinteren Coverseite

SMEs (small and medium sized enterprises) comprise 99% of all businesses in the UK, account for 55% of non-governmental jobs and provide 51% of the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.

The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:

* More innovative by introducing new products and services
* More effective through better use of information technology
* More efficient by broadening management skills and knowledge

Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.

Aus dem Klappentext

SMEs (small and medium sized enterprises) comprise 99% of all businesses in the UK, account for 55% of non-governmental jobs and provide 51% of the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.

The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:

* More innovative by introducing new products and services
* More effective through better use of information technology
* More efficient by broadening management skills and knowledge

Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Wiley
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0470843349
ISBN 13 
9780470843345
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
289
Herausgeber
Jones Oswald, Tilley Fiona
Kontakt zum Hersteller
Wiley-VCH GmbH
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