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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience * Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale * Covers the management essentials distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.Contraportada:
Praise For Luxury Retail Management
"Retail management, be it in stores, on the Web, or in salons, is the major issue for the future of luxury brands. Luxury Retail Management offers fascinating insights into the rapidly changing luxury markets and the growing expectations of their diverse and changing clientele."
—Françoise Montenay, President, Chanel
"In an era when 'getting it right' in premium retail is crucial in the luxury industry, this book delivers real insight into successful luxury retailing. Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors' trusted expertise, the insights and solutions described are very inspiring. This book is an excellent resource for luxury professionals and intriguing reading for luxury aficionados alike."
—Thomas Lindemann, Group HR Director, Richemont International
"The retail dimension is fundamental for luxury branding. This book, for the first time, goes beyond intuitive thinking on retail and 'lasers' in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management."
—Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds
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