Verwandte Artikel zu Made in China: Secrets of China's Dynamic Entrepreneurs

Made in China: Secrets of China's Dynamic Entrepreneurs - Hardcover

Nie, Winter; Xin, Katherine

 
9780470824368: Made in China: Secrets of China's Dynamic Entrepreneurs
Hardcover
ISBN 10: 0470824360 ISBN 13: 9780470824368
Verlag: WILEY, 2009

Inhaltsangabe

<p><b>Insight and analysis on the strategies that have led to China's rapid economic expansion</b></p> <p>China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. <i>Made in China</i> gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out.</p>

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Über die Autorin bzw. den Autor

<p><b>Winter Nie</b> (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD.</p> <p><b>Katherine Xin</b> (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world.</p> <p><b>Lily Zhang</b> (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.</p>

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Verlag
WILEY
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0470824360
ISBN 13 
9780470824368
Einband
Gebundene Ausgabe
Anzahl der Seiten
210
Kontakt zum Hersteller
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Verantwortliche Person
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