Asia's Star Brands - Softcover

Über die Autorin bzw. den Autor

Dr Paul Temporal is Asiaa s leading global expert on brand creation, development and management with over 25 years of experience in consulting and training and is well known for his practical and results--oriented approach. He has consulted for many of the top corporations and governments in Asia and across the world, has lectured for leading business schools, and is a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr Temporal has also published many best selling books including Branding in Asia and Advanced Brand Management. He is group managing director at Temporal Brand Consulting, and can be contacted at www.temporalbrand.com

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Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region. Among the case studies featured are:

• Samsung
• Nissan
• Tiger Beer
• OSIM
• Infosys
• Raffles International

In a fascinating and in-depth look at a broad spectrum of branding strategies and activities across many industries, this book offers a plethora of ideas and opinions on what it takes to develop a great brand.

If you are a

• chairman or board member
• chief brand officer
• chief executive
• marketing director
• brand or marketing manager
• communications specialist
• management consultant or business advisor
• financial controller
• business student
• owner-manager
• entrepreneur

You must read this book: Learn from others and change your mindset.

Aus dem Klappentext

Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region. Among the case studies featured are:

• Samsung
• Nissan
• Tiger Beer
• OSIM
• Infosys
• Raffles International

In a fascinating and in-depth look at a broad spectrum of branding strategies and activities across many industries, this book offers a plethora of ideas and opinions on what it takes to develop a great brand.

If you are a

• chairman or board member
• chief brand officer
• chief executive
• marketing director
• brand or marketing manager
• communications specialist
• management consultant or business advisor
• financial controller
• business student
• owner-manager
• entrepreneur

You must read this book: Learn from others and change your mindset.